Top features on our email marketing platform

 List Segmentation
Interspire by Teneo offers full fledged segmentation of your subscriber base. Segmentation is KEY to success of your campaigns. Segment your subscribers based on interests, language preference, mail frequency or any other segment you can think of. Then send targeted campaigns to targeted segments, providing your subscribers with the information they want. In the end you'll get a subscriber that is valuable to you. Let your subscribers decide which information they want to receive and when they want to receive it and build your segments accordingly. Track your campaigns with Google Analytics, find key performance indicators, geographical information and target your campaigns by creating segments based on subscriber behavior. List segmentation is simply the most powerful feature for any kind of marketeer !

 Dynamic content (V. 6)
As of version 6, Interspire by Teneo will provide Dynamic content. This means you can actually change the contents of your mailing based on variable custom fields. If your subscriber is interested in vintage cars you can include an article on vintage cars. If they are interested in sports cars, the dynamic content block will automatically change to the "sports cars" article you include. Dynamic content simply gives your subscribers the information they want resulting in a happy and valuable subscriber.

 Unlimited Split testing (A/B/C/D/...)
Split testing is another very powerful feature and is amongst one of the most popular features for marketeers. You want to send out a campaign but you are for example hesitant about the subject. Should it be a short and strong message subject or should you provide more information ? Take out the "question" factor and create multiple alike campaigns with slight differences in layout, style, subject or body content. Then send it out to a percentage of your subscriber base. A chosen amount of time later the system will automatically review the most successful campaign based on open-rates/CTR and send the remaining 90% of your subscriber base the most successful campaign. This yields a vast improvement on open rate and CTR. Best of all, split testing is not limited to an A/B version like most of the platforms available today, it allows you to select an unlimited amount of different versions from a campaign and send it out to your subscribers. Fully automated, this feature will boost your campaign success !

 Inbox preview tool
Todays popular email clients such as Microsoft Outlook 2003/2007/2010, webmail clients such as Gmail and Hotmail ... they all have their own slight differences in how they render your HTML code to show your campaign. Slight differences in rendering might cause big differences in how the subscriber perceives your campaign. You could off course create test accounts at major ISP's such as AOL, Hotmail, Gmail, etc ... and then send your campaign to them. Inefficient and time consuming and forever banned to the past, because Interspire by Teneo provides you a live preview for major ISP's and clients while creating your campaign. Just click on the preview tool and it will show your campaign in the different clients. On top of that it will also provide you with a list of tags, CSS and codes that are problematic and it will tell you which tags are unsupported, resulting in poor display. Get your code optimized for all clients and boost up your openrates with the Inbox preview tool.

 Built in spam check
With the built in spam check you can actually have the system run through your mailing and tell you what the probable calculated spam score will be. It will tell you exactly which words in your campaign are causing your score to go up (be more spam-alike) and it will tell you for each word the exact score that has been assigned to it. This feature gives you the possibility to lower your spam score drastically before sending it out, resulting in better delivery and higher open rates / CTR