The new hotmail has arrived. Spanning a multitude of new features all aimed at providing a clutter free inbox for the recipient. But what does it mean to the marketeer ?
Well , it's all about engagement , and prioritizing mail that the recipient WANTS to receive.

George Bilbrey  (President of Return Path) wrote this nice article on MediaPost , go and check it out : read the article

IT'S TIME TO ENGAGE MARKETEERS !!